LEX DREITSER

VR GENERALIST

An award-winning VR/AR interactive developer renowned for crafting innovative and immersive solutions that push the boundaries of technology and creativity.

TECH
LEADER

Passionate about building engaging AR, VR, iOS, Android, PC and immersive web experiences. Specialize in transforming ideas into cutting-edge, interactive realities.

+12

YEARS OF

EXPERIENCE

+46

PROJECTS

COMPLETED

+20

WORLDWIDE

CLIENTS

AUGMENTED REALITY,

VIRTUAL REALITY,

MIXED REALITY

GAME DEVELOPMENT, UNITY, UNREAL ENGINE,

IMMERSIVE WEB GAMING

PREMIUM
TOOLS

Unity 3D

Cross-platform game engine

Unreal Engine

3D computer graphics game engine

Apple Vision Pro

A mixed reality (MR) headset that offers an immersive experience

Niantic Studio

3D computer graphics game engine

Zappar Mattercraft

Web-based feature-rich 3D web experience engine

UEFN

Create and publish experiences in Fortnite

Roblox Studio

Platform for building and publishing games in Roblox

Adobe Suite

Collection of graphics, video editing and web development software by Adobe

Davinci Resolve

Professional video editing, color correction, visual effects and audio post production

NextJS

Modern React web framework for production

Framer Motion

A modern animation library for JavaScript and React

RECENT
PROJECTS

Audi Q6 e-tron on Apple Vision Pro

Working with Audi, I created cutting-edge multimedia content for journalists, content creators, and media representatives. Together with their communications and brand agency SXCES, we developed the Virtual Exhibit XR, powered by Unity, to offer an immersive experience of the Audi Q6 e-tron on Apple Vision Pro.

KLM XR Training

Working with KLM Royal Dutch Airlines’ subsidiary, KLM Cityhopper, to build a VR cockpit trainer.

Camille Fournet

Building a real-time 3D product configurator for Camille Fournet has enhanced sales, consumer engagement, and manufacturing efficiency, paving the way for the future of luxury shopping.

GRAT

GRAT is a full-featured IDE where you make Tezos Smart Contracts using visual blocks.

Cyber Heists

Cyber Heists is a co-op heist game set in a sci-fi cyberpunk world. It uses non-obligatory NFTs, AI and Durable Nonces to give players and collectors a unique combination of action, adventure, mystery and collecting.

Melting Home

Melting Home is a game on the Solana Blockchain. Melting Snow is a bummer for snowboarders. It's fully tragic for the animals that live in it! In Melting Home, you're a snowboarding penguin, making a real world impact with every ride.

TACMAN

Classic Arcade Coin-Op on Tezos

GFT

This Open Source robust, flexible and scalable solution that allows game devlopers to take full advantage of the Tezos Blockchain.

12+ YEARS OF
EXPERIENCE

Advergaming Alliance

As Executive Director of Business Development, spearheaded North American growth in mobile, PC, and console gaming by forging strategic partnerships with platforms, hardware manufacturers, and media outlets. Expertly negotiated pivotal deals, launched impactful marketing campaigns, and drove brand visibility at key industry events like Gamescom, GDC, and AWE. Leveraged KPI analysis to refine strategies, delivering transformative growth, expanded market presence, and sustained industry leadership.

Mar 2023 - Present

WHITE LABEL AR

Developed a visionary marketing strategy and ROI framework that positioned flagship products like AR Scavenger Hunt and Blockchain games as leaders in XR technology. Led high-impact digital activations, enhanced global brand engagement, and collaborated cross-functionally to optimize offerings and market penetration. By leveraging deep XR expertise and establishing robust ROI metrics, drove immersive experiences that delivered exceptional value and solidified market dominance.

Oct 2018 - Present

Int'l. Game Developers Assoc. (IGDA®)

Provided strategic leadership as the head of the LA chapter of the IDGA, driving its vision to support the local game development community. Spearheaded community engagement through events, workshops, and networking opportunities, while advocating for developer interests and professional growth. Fostered partnerships with educational institutions, industry leaders, and businesses to create resources and collaborative opportunities. Led the planning and execution of impactful events, including panel discussions and game jams, and mentored emerging developers, nurturing the next generation of industry talent.

Sep 2020 - Present

Epson America Inc.

Managed and developed a custom software ecosystem for Epson Moverio BT-250 and BT-300, the industry's smallest and lightest AR/VR hardware. Organized and led NYCVRU, a thriving Mixed Reality Developer meetup group with over 2,000 members, fostering innovation and collaboration in the XR community.

Jun 2016 - Oct 2018

TECH
LEADER